Marketing Information
Competitive Advantage Analysis: How well does the proposed service meet the demands of the market compared with the competition?
The proposed service meets the demands of customers by providing them with products that can be customized. This helps them to create procedures that are effectively monitoring their bottom line results and objectively analyzing the impact of various activities. The below product -- market matrix is illustrating how this can help to give the firm a competitive advantages over others inside the marketplace. ("Top 100 Accounting Firms," 2012) ("Home," 2012)
Product -- Market Matrix
Market Penetration: The market that will be penetrated is the various segments of individuals and businesses that need customizable solutions. The primary competitors in this segment include: Deloitte & Touche, KPMG, Price Waterhouse Cooper and Grant Thornton.
Market Development: Currently, competitors offer similar kinds of products and services to customers. This means that the firm will identify and take advantage of the need for specialized solutions. One firm that is offering similar services is HCVT. They are reaching out to clients taking a similar kind of approach.
Product Development: To develop the products, there must be more personal attention provided...
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